Minimizing Disruption and the Role of a Freight Forwarder

Freight rate volatility has a major impact on the shipping industry. Learn more about understanding the market and mitigating supply chain issues with ASF.

Disruptions Are Normal

Sea freight rates are known to exhibit cyclical patterns due to various factors and market dynamics. These cycles are influenced by several key factors including seasonal variations, fuel costs, and carrier strategic alliances. However, ultimately supply and demand dynamics or the balance between the supply of available shipping capacity and the demand for shipping services play a crucial role in determining freight rates. When the supply of vessels outstrips demand, rates tend to decrease as shipping companies compete for cargo. Conversely, when demand exceeds supply, rates tend to rise due to limited capacity. As such sea-freight rates are closely linked to the overall state of the global economy. During periods of economic activity and increased international trade, demand for shipping services tends to rise, leading to higher freight rates. Conversely, during economic downturns or recessions, demand for shipping decreases, resulting in lower rates. 

The duration and magnitude of these cycles can vary. Short-term market conditions and unforeseen events, such as geopolitical tensions, natural disasters, or disruptions like the COVID-19 pandemic, can create additional volatility and disrupt typical cyclical patterns. Analyzing historical trends, monitoring market conditions, and staying informed about global economic developments are essential for understanding and predicting sea freight rate fluctuations.

Mitigating Supply Chain Disruptions

Freight rate volatility poses challenges for customers and goods in the shipping industry although there are several strategies to mitigate the impact.   

1.   Strategic Sourcing: Customers can explore multiple sourcing options and diversify their supplier base to reduce dependence on a single supplier or region. This strategy allows them to negotiate more favorable rates, leverage competition among suppliers, and mitigate the impact of rate volatility.   

2.   Collaboration and Consolidation: Customers can collaborate with other businesses in their industry to consolidate shipments or coordinate transportation needs. By combining cargo volumes, customers can potentially achieve economies of scale, which can help stabilize freight costs. 

3.   Supply Chain Optimization: Improving supply chain efficiency and visibility can help customers better plan and manage their shipping requirements. By optimizing inventory management, streamlining logistics processes, and adopting technology solutions like real-time tracking and demand forecasting, customers can make informed decisions and potentially reduce the impact of rate volatility. 

4.   Market Intelligence and Risk Management: Keeping abreast of market trends, understanding industry dynamics, and leveraging market intelligence can enable customers to make informed decisions regarding their shipping strategies. Additionally, implementing risk management strategies, such as hedging or insurance, can help mitigate the financial impact of unexpected rate fluctuations. 

It's important to note that the solutions mentioned above are not mutually exclusive, and a combination of strategies may be necessary to effectively manage freight rate volatility for customers. The specific approach will depend on individual circumstances, market conditions, and the nature of the business involved. 


A good freight forwarder can play a vital role in assisting shippers during turbulent market conditions and there are several ways in which a freight forwarder can provide valuable support: 

5.   Market Expertise: A freight forwarder closely monitors market trends, industry dynamics, and regulatory changes. They can provide shippers with valuable insights and advice on navigating turbulent market conditions. This includes up-to-date information on freight rates, capacity availability, alternative routes, and potential risks or disruptions. By leveraging their market expertise, freight forwarders can help shippers make informed decisions and devise strategies to mitigate the impact of market volatility.   

6.   Rate Negotiation and Cost Optimization: Freight forwarders have extensive knowledge of carrier networks, pricing structures, and negotiation tactics. They can negotiate favorable rates on behalf of shippers, leveraging their relationships and volume consolidation. In addition, they can negotiate flexible terms within their contracts with carriers. This may include provisions for rate adjustments based on market conditions, allowing customers to benefit from lower rates during periods of rate volatility, or securing a maximum rate cap to limit exposure to sudden rate increases.   

7.   Carrier Selection and Management: Freight forwarders have extensive networks and relationships with multiple carriers. They can assist shippers in selecting reliable carriers that can best meet their specific needs during turbulent market conditions. Freight forwarders assess carrier capabilities, track records, financial stability, and customer service performance to ensure that shippers partner with carriers that are well-positioned to navigate market volatility. Furthermore, freight forwarders can manage carrier relationships, ensuring effective communication, addressing issues promptly, and monitoring service quality. 

8.   Flexible Solutions and Alternative Routes: During turbulent market conditions, traditional shipping routes may face disruptions or capacity constraints. A freight forwarder can offer flexible solutions and alternative routing options to help shippers overcome such challenges. They can identify alternative ports, transshipment hubs, or multimodal transport options to ensure that cargo reaches its destination efficiently despite market fluctuations. By leveraging their network and expertise, freight forwarders can devise creative solutions that enable shippers to adapt to changing market conditions. 

9.   Risk Management and Contingency Planning: Turbulent market conditions often come with increased risks and uncertainties. Freight forwarders can assist shippers in implementing risk management strategies and contingency plans. This includes assessing potential risks, developing alternative routing options, securing cargo insurance, and providing guidance on regulatory compliance. Freight forwarders can help shippers anticipate and mitigate potential supply chain disruptions, ensuring business continuity even in challenging market environments. 

10.  Technology Solutions: Freight forwarders leverage advanced technology platforms and tools to streamline operations, provide real-time visibility, and enhance communication. Shippers can benefit from these technology solutions offered by freight forwarders to gain transparency, track shipments, and receive timely updates during turbulent market conditions. These tools enable efficient supply chain visibility and management, improve responsiveness, and help shippers make informed decisions based on accurate data. 

Partnering With Supply Chain Experts

By collaborating with a reputable freight forwarder, shippers can access a wide range of services, expertise, and support to navigate turbulent market conditions effectively. The freight forwarder serves as a strategic partner, providing valuable insights, optimizing costs, managing risks, and offering tailored solutions that align with the shipper's specific requirements. 

ASF Global Logistics is a renowned and trusted partner in the world of domestic and international freight forwarding and supply chain management. Our team represents the epitome of a modern freight forwarding company that is not only at the forefront of transportation but also at the heart of fostering international business relationships.

Contact us today for more information on how we can help minimize supply chain disruptions and optimize your shipping experience. 

Meet Our Expert

This article is reviewed by Jeffrey D. Plumley, Chief Commercial Officer and Licensed US Customs House Broker.

Jeff has an extensive background in global logistics, spanning various freight forwarding executive management positions. As a Licensed US Customs House Broker, he has managed regulatory compliance and is a worldwide expert in Flexitank transportation logistics.

In addition to his strong forwarding and Flexitank background, Jeff was also Head of Regulatory Compliance and Sales for a major global logistics software provider. He has over 30 years of logistics experience and a strong leadership background having graduated from the Citadel.

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